Lion's Challenge
Full access to the challenge sessions and materials.
Ideal for those looking to participate at an accessible price.
Tentative Agenda:
Day 1: Claim Your Territory (Leadership and Vision)
- Focus: Establishing leadership and defining a clear vision for the business.
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Key Lessons:
- Understanding your role as a leader and defining your business’s vision and mission.
- Setting both long-term and short-term goals for your residential business.
- Mapping out a growth path to position yourself as a market leader.
- Action: Create a vision map and set 3 actionable goals to achieve by the end of the challenge.
Day 2: Master the Hunt (Strategic Planning and Client Acquisition)
- Focus: Developing a strategy to "hunt" for new business and grow revenue.
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Key Lessons:
- Identifying your target audience and ideal customers for residential services.
- Building a client acquisition strategy—using both digital marketing and local outreach.
- Budgeting for growth and setting aside resources for business development.
- Action: Develop a simple marketing plan to attract more customers and identify your top revenue-driving services.
Day 3: Build Your Pride (Team Building and Operational Efficiency)
- Focus: Building a strong, reliable team and streamlining your operations.
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Key Lessons:
- Hiring the right people and developing an effective team culture.
- Training and empowering employees to deliver consistent, high-quality service.
- Optimizing workflows and creating processes to reduce your involvement in day-to-day tasks.
- Action: Create a team-building strategy and define roles to strengthen your team. Identify one process to automate or delegate.
Day 4: Defend Your Territory (Customer Retention and Service Excellence)
- Focus: Strengthening customer relationships and maximizing client retention.
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Key Lessons:
- Delivering exceptional customer service that keeps clients loyal.
- Implementing systems to gather feedback and continuously improve service quality.
- Creating a customer retention strategy that includes referral programs, loyalty discounts, and follow-up systems.
- Action: Build a customer retention plan, including how you’ll follow up with current clients and keep them engaged.
Day 5: Roar in the Marketplace (Branding and Long-Term Growth)
- Focus: Strengthening your brand and planning for long-term business growth.
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Key Lessons:
- Developing a strong, memorable brand that stands out in the marketplace.
- Scaling your business through new services, new locations, or expanding into new markets.
- Crafting a marketing strategy to make your brand visible and recognized as a leader.
- Action: Create a simple growth strategy for the next 6 months and outline how you’ll build your brand presence.
Summary:
By the end of this 5-day challenge, participants will have:
- Defined a clear business vision and goals.
- Built a strategy to acquire and retain clients.
- Developed a team-building and operational efficiency plan.
- Strengthened customer relationships and brand presence.
- Created a roadmap for growth and long-term success.
This program will help cleaning company owners lead with confidence, develop efficient systems, and position their business for lasting success, just like a lion claiming and defending its territory.